coComments related to mjkeliher

testing

2009-07-31T16:34:45.194+02:00

testing

I've never had a client ask ab

2009-07-31T16:32:56.144+02:00

I've never had a client ask about ROI -- in the real, "dollars in return for my marketing/PR investment." Every client asks about "results," and the sophistication of what they expect in response to "How are we doing?" varies. For some, they mean "How many media or big-blog clips do we have?" Others mean "What's our click/conversation rate on the site?" Others what to know about how some other relevant performance "needle" is on the move. It's about meeting objectives we've set more than it is delivering a hard ROI.

I, too, miss RSS. Godspeed.

2009-07-24T06:23:26.453+02:00

I, too, miss RSS. Godspeed.

Thanks for the kind words. Muc

2009-07-24T06:15:26.815+02:00

Thanks for the kind words. Much appreciated. See you on Twitter! (Is it sad that I really mean that -- with enough excitement to warrant an exclamation mark?)

I know I'm really, really late

2008-04-15T22:14:48.318+02:00

I know I'm really, really late to this discussion, but I don't think I could disagree more! "Best value for money"? "Lots of awareness for little money spent"? I've never even *heard* of Sunsilk, and I watched this video a dozen times. The company received no value, no awareness. Where's the value?

I think that's quite a good de

2008-04-08T16:51:35.344+02:00

I think that's quite a good definition, Joe. Let me pose some questions, though, for the sake of discussion: Are social media truly limited to the online realm? And if we're shooting for the clearest possible wording, what does "mash up" mean? More significantly, I think it's less an issue of shifting between roles of author and audience and more about the flattening of the hierarchy that elevates author above audience. Just a thought. Might not be accurate. Thanks for the post.

You said, "...look out at the

2008-03-22T23:17:10.597+01:00

You said, "...look out at the horizon..." I think you meant Verzion. All your spectrum are belong to them.

Aren't those oranges in the ph

2008-03-18T15:40:42.659+01:00

Aren't those oranges in the photo? :)

Of course CMOs and marketing d

2008-03-01T23:33:36.118+01:00

Of course CMOs and marketing departments see PR as a sales- or marketing-oriented function. That doesn't make it a universal truth that PR is marketing function. Geoff, you say, "My 15 years of experience executing PR for marketing organizations always shows that for a corporation the motive is directly or indirectly sales-oriented." I think we can all rest our case against your argument in light of your own admission that your experience is confined to "executing PR for marketing organizations." That's not a bad thing. It's not subservient to public relations as a discipline. But if one were to look outside of "marketing organizations," one would see these other functions of PR and distance between those PR functions and directly increasing sales. Again, you say, "I also see a lot of PR professors reading this blog and trying to defend a corporate ideal of PR that doesn’t exist in my world." Your world, by your own admission, is a marketing-centric one. No VP of marketing or CMO ever will show up here to disagree with you. You're speaking from their perspective. No CEO has showed up to disagree with you, as far as I can tell, but none has agreed with you, either. You've repeated your calls for case studies that illustrate the points argued by Bill and Heather. I'm eager to read those case books Bill mentions. Don't dismiss them because they're older than a case study hashed out in a blog post. Still, I'd like to share a post from Jeremiah Owyang on the role of the community manager. http://www.web-strategist.com/blog/2007/11/25/the-four-tenets-of-the-community-manager/ It's not a case study, but he discusses how he's been researching real-world examples of corporations looking for people to perform job functions that include being a community advocate, being a brand evangelist, having savvy communication skillsand gathering community input for future products and services. You might disagree, but I call that PR.

Joe Jaffe, right? Not Jeff?

2008-02-13T18:14:59.437+01:00

Joe Jaffe, right? Not Jeff?

Doesn't most blogging software

2008-02-07T20:04:10.813+01:00

Doesn't most blogging software treat a trackback like a comment? That would give the trackback recipient some level of say in the matter, eliminating or reducing at least one of your concerns. As for whether this is worth it to implement, I personally wouldn't put money into it. It might be nice but not crucial. Just my $0.02.

Your point about Twitter clien

2008-01-31T15:59:43.692+01:00

Your point about Twitter clients like Snitter is so very true. They're not essential to understanding the basics of Twitter, but, as you said, they go for miles in terms of improving the experience. And I love what Brogan started with the Twitter Packs wiki. Very cool stuff.

Rafe makes a good point, but m

2008-01-16T19:04:25.513+01:00

Rafe makes a good point, but more importantly, isn't there room for common sense in the legal-driven desire to protect your brand and handle licensing issues? Sure, this might not be an officially licensed Ford calendar, but putting the brakes on it strikes me as heavy handed and short sighted. The potential for fostering current and creating new enthusiasts seems too great to pass up.

The thing that adds a wrinkle

2007-11-26T20:09:02.874+01:00

The thing that adds a wrinkle here for me is the 330 (and climbing) Diggs the original, accusing blog post has. The blog post eventually gets around to saying "the movie doesn't *really* drop the F bomb," but the Digg entry is entirely misleading -- and it's getting noticed. Without the Digg action, this is just another "blogger being a little over-dramatic to get some attention" sort of scenario. But throw the misleading (and growing) Digg action, this is a bit of a different beast.

"The article begs the question

2007-11-23T20:23:35.913+01:00

"The article begs the question: how much of TechCrunch's own success is due to working the system?" Why does it beg that question? This was a guest column published by TechCrunch, exposing that person's "marketing" tactics, not Mike Arrington's.

The idea of being a participan

2007-11-18T21:17:39.272+01:00

The idea of being a participant and an honest contributor is so crucial. Your line about "people place not marketplace" really captures that idea well. Similar to the Cluetrain Manifesto line: "The is no market for messages." But there is a massive market for smart ideas. Keep 'em comin'.

Testing.

2007-11-11T19:55:56.927+01:00

Testing.