http://www.cocomment.com/comments/RyanKarpeles Copyright 2007 coComment.com 2009-11-24T09:42:56.506+01:00 http://www.cocomment.com/images/logo4rss.gif http://www.cocomment.com/sidebar?object=people&context=explore&mode=detail&id=RyanKarpeles&conv=835044&comment_id=16273038 Ryan Karpeles I love the idea of a "personal prism." And it definitely contradicts the importance of demographics and falls much more in line with psychographics (something which I think is FAR more significant anyway). Since personal prisms will be different for everyone, it's important not to lump everybody into the same pile. This is something that's so tempting for marketers to do. It makes our lives easier. But unfortunately, it doesn't help our customers. Once again, it's not about us. It's all about Them. The trick is to find a way to peer through the Customer Lenses without being imposing or intrusive. If you can cross that hurdle, you're well on your way to meeting and exceeding the needs and wants of your people. 2007-06-26T07:48:30.703+02:00 2007-06-26T07:48:30.703+02:00 http://www.cocomment.com/sidebar?object=people&context=explore&mode=detail&id=RyanKarpeles&conv=735710&comment_id=14341835 Ryan Karpeles Nice work Becky. Thanks for sharing with us, and many thanks to Jonathan as well. I especially like his line that "some of the smallest acts of customer service really do help set a brand apart." It's so easy to overlook the "micro" experiences like notes, smiles, clever gifts, etc.--but these can often be the most important elements of the interaction. Thanks again :) 2007-05-21T23:53:50.601+02:00 2007-05-21T23:53:50.601+02:00